Marketing - 11497 Words

Tuesday April 14, 2015 Judy Nagy John Molson School of Business, Concordia 1450 Rue Guy Montreal, H3H 0A1 Re: Business plan, Ébà ©niste Jewelry Dear Professor Nagy, We have made the following plan as a business plan for Ébà ©niste Jewelry, in order to fulfill academic requirements as requested for the course of COMM 320 at John Molson School of Business. We would really appreciate feedback regarding this business plan. Thank you very much for your time. Sincerely, Ébà ©niste Jewelry team Ébà ©niste Jewelry Business Plan | COMM 320, Section R Professor: Judy Nagy Concordia University April 14, 2015 COMM 320, Section R Professor: Judy Nagy Concordia University April 14, 2015 | | Matheson Carroll†¦show more content†¦He is a professionally-trained cabinet maker from Montreal. Gill makes hand-made wooden jewelry, with products ranging from rings, bracelets and earrings. He sells his products mostly on Etsy. Currently, Ébà ©niste has direct and indirect competitors within the retail and online stores. In the next three years, Ébà ©niste will focus towards increasing profit and exposure in order to gain market share. Ébà ©niste is focusing on two types of Industries, Jewelry Manufacturing and Online Jewelry Sales. In terms of the Jewelry Manufacturing, the expected growth for the next 4 years is expecting to decline. However, the Online Jewelry industry is expected to grow within the next few years. Ébà ©niste will be targeting men and women from the ages of 25 to 50, living in Canada and the United States. Also, it will target the middle to upper class customers. It is focusing on people who enjoy wearing alternative and unique jewelry. Ébà ©niste rings are custom-made to each individual where customers can send in meaningful materials to be incorporated into the rings and they can requestShow MoreRelatedMarketing Analysis : Marketing And Marketing966 Words   |  4 Pagesreflect back over these last five weeks I now have a clearer view of marketing and how it affects not just the consumers of the world and the companies with their marketing managers, but how it affects me. Yes, I am a consumer who clips coupons, budgets my finances, and looks for sale items and this marketing class has taught me that marketing is more than selling or advertising. Marketing managers have a difficult job, as marketing involves identifying, meeting and satisfying the needs of customer sRead MoreMarketing Analysis : Marketing And Marketing1486 Words   |  6 Pagesthis day and age, marketing plays a pivotal role in the business environment. Marketing is dynamic, complicated and challenging. 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